Legends start when you follow the captain

Captain Morgan took gameday to the high seas with a ‘sailgate’ on the Hudson hosted by Victor Cruz—featuring Captain cocktails, tailgate eats, and an epic Aminé set in front of the NYC skyline.

Captain Morgan, Super Bowl legend Victor Cruz, and KidSuper dropped something SUPER: a bold crewneck for your crew, unveiled in epic fashion from a giant shipping container in Grand Central.

Captain Morgan turned Bourbon Street into Rum Street, the unofficial-official most fun destination for Super Bowl LIX, with surprises around every corner and a legendary performance by T-Pain.

Fans Followed the Captain all season long for epic prizes, like legendary game-day experiences, exclusive tickets, signed team swag, and once-in-a-lifetime access to the action on and off the field.